Taylor Swift Unveils 12th Studio Album “The Life of a Showgirl” via Surprise Midnight Reveal

With the precision of a masterful performance, Taylor Swift dropped a surprise announcement at exactly 12:12 a.m. ET today, unveiling her highly anticipated 12th studio album The Life of a Showgirl. The reveal came through a stylized teaser shared via her website and social media channels, perfectly keyed to her favorite number — 12 — and offering fans their first glimpse into her new era.

The announcement was further amplified by a clip previewing her appearance on the New Heights podcast hosted by Travis Kelce and his brother Jason, where Swift dramatically opened a mint-green briefcase bearing her initials to showcase the album. The episode, featuring her iconic flair and visual storytelling, is set to air tonight at 7 p.m. ET.

This comes after months of cryptic hints across Swift’s platforms — from visual motifs to countdowns — that had fans eagerly decoding her next big move. Notably, this marks her first public podcast appearance and follows her major milestone of regaining ownership of her masters earlier this year.